At Principal Property, we take selling properties to a whole new level. We don't just list our properties on Realestate.com.au with the top advertising package; we leverage every resource available to us, just like any other agency. And if you know me, you know I have a passion for embracing modern technology!

But here's the real difference: It's what I do with our buyers. When someone reaches out to us, they won't encounter call centers or ignored messages. I personally pick up the phone and answer their questions directly. 

It's a level of personalised service that sets us apart.

Furthermore, my deep understanding of the market enables me to provide you with up-to-the-minute intelligence on market behaviour. Whether it's the latest trends or buyer preferences, I can offer valuable insights that empower you to make informed decisions throughout the selling process.

Negotiation is one of my strengths, and I never shy away from having the difficult conversations that are often necessary. I'm committed to ensuring that your interests are protected, and I'll work tirelessly to achieve the best possible outcomes for you.

When you choose Principal Property, you're choosing a professional who takes ownership of the entire process. From signing up your property to developing individualised marketing plans, I'm there every step of the way. You won't find me sending juniors to handle the most important aspects of the process—I personally attend open houses, accompany potential buyers during building inspections, and even join in for finance valuations. This hands-on approach allows me to identify and address any potential issues before they become problematic. And I don't stop until the sale is well past settlement. 

Selling a property is not just a job for me; it's an absolute honour. I take this responsibility very seriously, and my goal is to provide a positive experience for both sellers and buyers alike. When you entrust your property to Principal Property, you can rest assured that you're working with a dedicated professional who will go above and beyond to ensure your satisfaction.

Siobhan Cowell 

Owner - Principal Property